What Did SHE Say…

I DO IT ALL… Where are the Clients?!?!?! -Debbie

Why are you doing everything? Is there not one thing that you truly love?

Not Going To Lie…

This is a great question that comes with a simple answer. Having the knowledge to be able to perform everything is awesome. I know I continually learn about everything I can get my hands on. For instance, I can wax any body part because I have the knowledge and practice, but… I don’t have the LOVE of waxing, so I don’t advertise that I wax. Plus, let’s be honest, waxing is an artform I do not possess.

Concentrate on One or Two…

In school I concentrated on the science of the skin. I started putting all my effort into corrective treatments. I absolutely fell in love with chemical peels and microneedling. Not together tho. Fast forward 4 years and I have built a practice around chemical peels and channeling. These two modalities have been very successful for me, especially because I live off a major lake in South Carolina. Don’t get me wrong, I am in no shape or form a Master, and nor do I ever want to consider myself one. By thinking of yourself as a “Master” of anything can have you eventually becoming complacent. Now thinking of yourself as a “Master Student” of any specialty is the right way to go.

Keep It Simple…

When it comes to your menu, you should keep it simple. Have you ever noticed that when you go to a bougie restaurant that you may have 3 or 4 choices? It seems like the more money you are fixing to spend, the less choices you have. BUT… when you go to a regular chain restaurant, there are pages of choices which may be overwhelming. Clients don’t know what everything is or whether or not they need it. When your menu is simple, the client can easily select a service that is more than likely great for their concerns. For instance, my menu has 3 Esthetics choices. Skin Journey #1 is for those new clients or folks just wanting to relax. Skin Journey #2 is for those looking for more of a treatment like Derma Filing, Enzymes, Cupping. Lastly, Skin Journey #3 is for those clients that have been through the other 2 Journeys and is ready for those advanced treatments like Channeling, Peels, Oxygen, Combo of Derma Filing & Peels. By only having 3 choices with explanations for each, I have eliminated confusion. It also gets rid of add-ons. Every journey is a set time and investment that includes everything needed for that protocol. Simple, Simple, Simple….

Work Smarter Not Harder…

These 3 little tips will help you gain more clients because you are keeping it simple for them. Sticking to one main topic and service will help build your reputation as the “Go-To” Esty for that service. If you don’t love doing something, take it off your menu. There is nothing wrong with keeping everything at a minimum. Always remember that keeping it simple for clients will have them flocking in to see you. Just Sayin….

If you have a question for Jessica, email it to jessica@skinwandpro.com and she may choose your question to be featured.